|By Phurbu Thinley
Ms Gyari Dolma alongside Mr Bhullar at the launch/Photo by Phurbu Thinley(Phayul)
Dharamsala: June 15: India’s leading mobile phone service provider, Bharti Airtel, today launched a new scheme - Tibetan Content on Airtel, a move which the group says is a step in preserving the rich cultural heritage of Tibet.
The new scheme includes Tibetan Hello Tunes and Tibetan Ring tones for its prepaid and postpaid customers, the service which will, henceforth, be available nationwide in India.
Airtel customers can now simply dial 678574 to subscribe to Tibetan Hello Tunes. To download Tibetan ringtones, subscribers have to access Artel Live on WAP compatible phones. Standard charges are made applicable.
Mr RVS Bhullar, Chief Operating Officer, Bharti Airtel Limited, HP Circle, formally launched the new service scheme here today in the presence of Ms Gyari Dolma, Deputy Speaker of Tibetan Parliament-in-Exile.
Currently, the company has pulled together a pool of 133 Tibetan songs of mantras, folk songs and remixes to choose from, including, as per Airtel’s statement, “all-time favourites” like Khu Sim Ki Tsen Mo, Pho mo Dra Nyam, Nyi Dha, Khatak Dum So
. “The number of songs will further keep on increasing,” says Mr Bhullar.
Welcoming Airtel’s innovative move, Ms Dolma said, “Tibetans will appreciate the package.” “Tibetan music, to some extend, is part of Tibetan culture,” she said while adding, “This will surely help Tibetans to keep intact with their rich culture.”
Calling it a unique launch, Mr Bhullar announced that other Tibetan features, including wall paper and screen saver reflecting Tibetan culture, would also be added in near future.
Mr Bhullar said the launch was made from Dharamsala because of the significance of the place.
Located in the northern Indian state of Himachal Pradesh, Dharamsala is home to the exiled Tibetan leader, the Dalai Lama and is the administrative centre of Tibetan refugees around the world.